The China Syndrom: The search for an implicit-memory explanation for the mere-exposure effect
A Thesis
Presented to
The Division of Philosophy, Religion and Psychology
Reed College
In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Arts
By
Robin Scher
May, 1995

Note: This is a straight conversion from Word to RTF to HTML. Some things, as is usual for computers, got screwed up. You will find some spaces missing and a couple of formatting problems. I am working on them. Most of it, however is looking really good!

Abstract

  1. INTRODUCTION
    1. What is the Mere-Exposure Effect?
      1. Stimulus type
      2. Stimulus complexity
      3. Number of exposures
      4. Exposure sequence
      5. Exposure Duration
      6. Stimulus recognition
      7. Delay between exposure and test
    2. Early Theory
    3. Modern Theory
    4. What is implicit memory?
    5. The connecting theory
      1. Complex stimuli versus simple stimuli
      2. Brief versus long exposure times
      3. Delay between exposure and test
      4. Exposure in heterogeneous versus homogenous groups
    6. How Can This Be Tested?
  2. EXPERIMENT 1
    1. Method
    2. Results
    3. Discussion
  3. EXPERIMENT 2
    1. Method
    2. Results
    3. Discussion
  4. EXPERIMENT 3
    1. Method
    2. Results
    3. Discussion
  5. GENERAL DISCUSSION
    1. Conclusion
  6. REFERENCES
  7. Appendix